Part-2

Defining the communication strategy is a task that is best carried out as a group. In addition to pooling expertise, a group approach has the even more advantage of building on interactions between the participants. Even a small scale communication strategy will facilitate our work. After all, a small-scale plan is better than no plan at all and you may be able to develop and perfect it as you go along.

A collective process
There is much to be gained by making the development of the communication strategy a collective process. For a small –scale communication strategy, only part of the research group may be needed, but when possible, participation of all members of the research team should be enlisted, in addition to one or more communication resource people, if they are available. {To be continued]